TaB Energy is marketed as a low calorie energy drink named after TaB, Coca-Cola's original low-calorie cola brand. While it shares the TaB name, it is not a cola product like the original TaB.


It is packed in 10.5-US-fluid-ounce (311 ml) slim cans (with a shape similar to the can used for Red Bull). The drink is currently being targeted and advertised towards a female market as illustrated by the pink color theme and slogan 'Fuel to be Fabulous'. TaB Energy is also available in Mexico since December 2006, in New Zealand since February 26, 2007, and in Spain since September 2008 under the name TaB Fabulous. This drink is currently being taken off the market by Coca-Cola.

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