Odwalla Inc. is an American food product company that sells fruit juice, smoothies and food bars. It was founded in Santa Cruz, California in 1980 and is headquartered in Half Moon Bay, California. Odwalla was acquired by The Coca-Cola Company in 2001 for US$181 million and became a wholly owned subsidiary.
Odwalla's range of products includes juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars, known as "food bars".
On October 7, 1996 Odwalla made a batch of apple juice using blemished fruit, resulting in one death and 66 sickened customers. Odwalla made and marketed unpasteurized fruit juices for the health segment of the juice market. This batch was contaminated with E. coli.
After the E. coli outbreak, Odwalla improved the safety of several of its production processes. Before the fruit enters the factory, it is washed, sorted and sanitized. Once it has reached the plant, the apples, carrots, and citrus fruits are separated and washed again. The fruit is pressed to get the juice, flash pasteurized, and bottled. A sample undergoes quality testing, and, if it passes, the batch is shipped in refrigerated trucks to various distribution centers in the United States.