Fruitopia is a fruit-flavoured drink introduced by The Coca-Cola Company in 1994 and targeted at teens and young adults. The brand gained substantial hype in the mid-1990s before enduring lagging sales by decade's end. While still available in Canada and in Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Coca-Cola's successful Minute Maid brand.
Fruitopia was a pet project of Coke's former marketing chief, Sergio Zyman. The company spent untold sums on the brand, including an initial marketing budget of $30 million, allowing Fruitopia to quickly gain hype in the mid-1990s.
In October 2007, Coca-Cola GmbH Germany released a new fruit juice line under the name Fruitopia by Minute Maid. Now Fruitopia is offering three flavors: orange, apple with acerola, and multi fruit.