Fresca is a diet citrus soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the American continent.
Since its introduction in 1966, Fresca has been marketed in the United States as a calorie-free, grapefruit-flavored soft drink, ostensibly catering to discriminating adult tastes. In ads it was described as an "imitation, citrus-flavored, artificially sweetened dietary beverage". Fresca underwent several major ingredient changes since its introduction. The drink was originally sweetened with cyclamates, which were banned by the FDA in 1969, and the banned ingredient was replaced with saccharin. However, in 1985, the saccharin was replaced by NutraSweet-brand aspartame.