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Frankrobinson

Frank Mason Robinson

Born 1845
Died 1923
Nationality United States
Spouse Laura Clapp
Children
Parents
Frank Mason Robinson (1845 in Corinth, Maine – 1923 in Atlanta, Georgia) was an important early marketer of what became known as Coca-Cola. As a young man he was in Iowa where he married Laura Clapp. In 1886 Frank Mason Robinson settled in Atlanta, where he was secretary and bookkeeper for the Pemberton Chemical Company.

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Dr. John Pemberton was experimenting with a medicinal formula which included coca leaves and kola nuts as sources of its ingredients. Frank Mason Robinson gave the formula the name Coca-Cola, writing the name in Spencerian script which was popular with bookkeepers of the era. His script of Coca-Cola remains one of the most recognized trademarks in the world. Coca-Cola was granted a charter in 1892 with Frank Mason Robinson as secretary and treasurer. He was responsible for the early advertising of Coca-Cola, the first ads appearing in newspapers in 1887. He retired in 1914, but remained one of the company's directors.

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