Frank Mason Robinson
Dr. John Pemberton was experimenting with a medicinal formula which included coca leaves and kola nuts as sources of its ingredients. Frank Mason Robinson gave the formula the name Coca-Cola, writing the name in Spencerian script which was popular with bookkeepers of the era. His script of Coca-Cola remains one of the most recognized trademarks in the world. Coca-Cola was granted a charter in 1892 with Frank Mason Robinson as secretary and treasurer. He was responsible for the early advertising of Coca-Cola, the first ads appearing in newspapers in 1887. He retired in 1914, but remained one of the company's directors.