Maaza (Hindi: मज़ा, Bengali: মজা) is a Coca-Cola fruit drink brand marketed in India and Bangladesh, the most popular drink being the mango variety, so much so that over the years, the Maaza brand has become synonymous with Mango. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants were subsequently dropped. Coca-Cola has recently re-launched these variants again in the Indian market.
Beginnings[]
Maaza was launched in 1976 in India. The Union Beverages Factory, based in the UAE, began selling Maaza as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. In India, Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. Maaza was acquired by House of Spices in 2005 for the North American market. Finally in the year 2006 Infra Foodbrands acquired Maaza for the European, Caribbean and West-African market and cooperates with House of Spices for the North American market.